Digital Unlocked – A Google Certification Program in Digital Marketing
Digital Unlocked – is a Digital Marketing Certification program initiated by Google in association with the respective chamber of commerce departments and other major educational companies in each country. The main objective of the Google certification program is to learn for good and to equip small and medium-sized businesses to understand the basics of online marketing and grow their presence online to the next level.
In simple terms, it’s a free online training program by Google to educate businesses about the basics of Google tools and digital marketing.
Digital Unlocked workshop will be really helpful to small business owners who want to learn the fundamentals of digital marketing skills that they can leverage to grow their business online and increase their customer base for offering their products and services. The workshop will begin with an introduction to digital marketing and different digital media, and how they fit into your marketing strategy. This will be followed by presentations about different components such as social media marketing, mobile marketing, and e-commerce. The session will end with a presentation on management techniques, using web analytics and other skills and tools.
How to get Google Digital Unlocked Digital Marketing Certificate
Well, so you are ready to unlock Google’s free Digital Marketing Certificate. Ok, let’s go to the learning platform. Click here to get started.
The learning process for this course in each country is different. So, before getting started you can choose your country customization on the right side footer (near privacy & policy) of the digital unlocked webpage.
When I started learning this course there were 26 topics I have to cover, it’s in September 2017. Digital marketing is changing every 6 months or 12 months. So there is a change to change the number of topics. Explore the full list of topics here and the number of lessons included in each topic. Also here I have mentioned how long time will take to complete each topic. It depends on your knowledge of digital marketing. This is the average estimated time to complete each topic.
Digital Marketing Certificate – Topics & Lessons
- The online opportunity. (2 Lessons – Estimated time to complete – 15 minutes)
- Your first steps to online success. (4 Lessons – Estimated time to complete – 30 minutes)
- Build your web presence. (6 Lessons – Estimated time to complete – 40 minutes)
- Plan your online business strategy. (5 Lessons – Estimated time to complete – 30 minutes)
- Get started with a search. (6 Lessons – Estimated time to complete – 45 minutes)
- Get discovered with the search. (5 Lessons – Estimated time to complete – 35 minutes)
- Make search work for you. (3 Lessons – Estimated time to complete – 25 minutes)
- Be noticed with search ads. (4 Lessons – Estimated time to complete – 25 minutes)
- Improve your search campaigns. (4 Lessons – Estimated time to complete – 30 minutes)
- Get noticed locally. (2 Lessons – Estimated time to complete – 20 minutes)
- Help people nearby find you online. (3 Lessons – Estimated time to complete – 25 minutes)
- Get noticed with social media. (4 Lessons – Estimated time to complete – 30 minutes)
- Deep dive into social media. (4 Lessons – Estimated time to complete – 30 minutes)
- Discover the possibilities of mobile. (3 Lessons – Estimated time to complete – 20 minutes)
- Make mobile work for you. (5 Lessons – Estimated time to complete – 35 minutes)
- Get started with content marketing. (6 Lessons – Estimated time to complete – 35 minutes)
- Connect through email. (5 Lessons – Estimated time to complete – 30 minutes)
- Advertise on other websites. (3 Lessons – Estimated time to complete – 25 minutes)
- Deep dive into display advertising. (3 Lessons – Estimated time to complete – 25 minutes)
- Make the most of the video. (6 Lessons – Estimated time to complete – 55 minutes)
- Get Started with Analytics. (3 Lessons – Estimated time to complete – 30 minutes)
- Find success with analytics. (3 Lessons – Estimated time to complete – 30 minutes)
- Turn data into insights. (5 Lessons – Estimated time to complete – 30 minutes)
- Build your online shop. (2 Lessons – Estimated time to complete – 25 minutes)
- Sell more online. (3 Lessons – Estimated time to complete – 35 minutes)
- Expand internationally. (7 Lessons – Estimated time to complete – 70 minutes)
These are the 26 topics you have to cover. At the end of each lesson, you can check your knowledge with the provided question & answer programs integrated with this course. Once you have completed all the lessons on a topic, you have to participate in the topic assessment test. Around 5 – 12 questions will be there. You will be rewarded a completion badge after each assessment test you finished. Complete all the topics to unlock the badges.
Once you have completed all 26 assessment tests, it’s time to take the main exam to get certified as Google Digital Unlocked. I got 40 questions to answer and passed with an 80% mark in this exam. Here is my certificate 😀
Google Certification in Digital MarketingThis certificate we can verify online anytime.
For that go to this link.
https://learndigital.withgoogle.com/digitalunlocked/validate-certificate-code. And check with my certificate ID (63B TPU H2H) here. You will get a certificate validation message that says “Sajeesh Vaderiyattil successfully completed the Fundamentals of Digital Marketing certification on 19/07/2018, 1:13”
Just Seek through my Digital revealed dashboard post to my certification. It’s really relishing and proud moment for me. 🙂
How is this Google Digital Unlocked certification useful for you?
This digital unlocked certification provides you with a summary of digital marketing, it is exceptionally awesome for beginners. This certification is a guide for beginners and can help them create a foothold as a newbie. I strongly suggest this course to all the students, entrepreneurs, and businessmen who want to learn the basics of digital marketing. Because its free and well-arranged training videos will help you understand digital marketing concepts easily.