With the advancement of technology, the marketing approach has changed over the years. Most of the business ventures turned their heads to online marketing. There are various types of online marketing, such as Social Media Marketing, Content Marketing, PPC advertising, that you will come across. However, Email marketing is a traditional form of digital marketing which used to make a base of potential users and to communicate with them systematically. Companies use Email Marketing Services to keep sending emails to their customers about new events, products or services, sale promotions, offers, latest blog posts and more.
With an outstanding reach, Email marketing gives a business much more comprehensive control. There are four times more email accounts available in the world compared to the combined presence of Facebook and Twitter. Research has shown that click-through rates of emails are significantly (3%) higher than the average click-through rate of a single tweet (0.5%). Therefore, even though businesses need a social media presence to stay in the minds of their clients, email marketing can get the results they need for repeat business.
Marketers accept that email marketing is one of the vital element to any businesses, especially for ROI and making long-lasting, fruitful relationships with their clients. A personalized, targeted and segmented email marketing campaign is necessary for brand awareness. To achieve the best potential brand engagement, our experts use the latest email marketing tools, strategy, implementation and analysis approach. We can take care of your whole email marketing strategy from design to monitoring and reporting.