Artificial intelligence is a topic that’s been considered taboo in the digital marketing industry. And although it can conjure up images of Terminator robots, the reality is that AI has already found its way into many aspects of our daily lives, and nowhere is this more apparent than in digital marketing.
As artificial intelligence continues to develop, the benefits of digital marketing with AI becomes more prominent. But what exactly does AI bring to the digital marketing table? Here are five benefits & Uses of AI in Digital Marketing.
1. Maximizing Data Collection
One of the most obvious uses of AI in digital marketing is its ability to collect data automatically, and there are several ways that this can benefit you.
For example, imagine being able to monitor the performance of your website throughout the day automatically. No more logging onto Google Analytics now and then at 2 am to check up on how things are going. Instead, AI bots could be working tirelessly behind the scenes, collecting data for you all the time.
This will allow you to collect dips in traffic or leads and react accordingly, ensuring that you’re able to keep up with your competition. For example, if you see that sales are slowing down, you could direct extra traffic using Facebook ads towards a particular product.
It could even be used to set price changes as AI can predict when demand changes are likely to occur and make sales on your behalf. Imagine how big of an advantage this would be in the cutthroat world of digital marketing!
2. Visualize Your Customer Journey
Another great yet lesser-known benefit of AI is its ability to create visualizations of the way your customers interact with your campaigns. You could use this information to monitor customer retention, identify customer pain points and even develop new products that will nurture a deeper relationship with your customers.
By monitoring customer activity and the time they spend on your site, you can use this information to work out what type of content is most enticing to your customers. AI makes it possible to analyze how much time certain pages are receiving and how this correlates with sales.
You could then use this information to develop a new marketing strategy focused on these types of content to boost sales even more. AI is already being used by insurance companies to develop marketing strategies for social media influencers!
3. Identify Data Trends More Efficiently
You can perform some amazing analysis using AI software, but there’s also an element of trial and error involved. Artificial intelligence software is designed to react to data with more accuracy than humans can, so it’s far from perfect — but it can help you identify trends more efficiently than you could ever manage on your own.
Every time you make a change in the way that your website is structured or which marketing techniques you use, for example, AI will be able to tell if this has worked or not after analyzing all the relevant data mounds. This will help you to develop a much better understanding of what is and isn’t working for your customers.
4. Better Personalization
One of the main benefits of AI is its ability to act as a personal assistant, remembering your preferences and carrying out tasks on your behalf. This is great news for digital marketers, as it means they’ll be able to improve their customer service with greater ease than before.
For example, imagine you often receive complaints from users about broken links on your website. With AI, this will be a thing of the past because the bot will be able to locate and repair these links without any manual processing required.
It can even be used to help improve customer service by identifying when customers are experiencing issues and directing them towards support.
5. Freeing Up Your Team From Tedious Tasks
AI does all of the legwork for you and your team. This way, you can assign their human counterparts to more creative and critical roles such as managing social media campaigns, improving search rankings, and creating new content.
This will free up your team to focus on more strategic tasks, which is a great step forwards in the digital marketing world. For example, a conversational AI chatbot can respond to basic customer queries immediately. Your customers won’t have to wait for a human representative to get back to them for each question they have.
Essentially, it takes care of all the boring tasks for you, leaving your team to get on with the things that will really make a difference to your business.
While artificial intelligence is still a relatively new field within the realm of digital marketing, it will continue to develop and improve in terms of its accuracy.
This means that if you’re the type of business owner or marketer who’s happy to let their fingers do all the work, then AI might not be for you. But if your welcome a little assistance with your marketing campaigns, then AI could put you at an advantage in your field within no time!