Why Digital Marketing is Important? 10 Real Facts
Why digital marketing is important for any business?
The usage of the internet is increasing day by day worldwide. People are spending their time and money on the internet, accordingly the possibilities in Digital Marketing also growing.
50% of existing business models are almost doing everything they can do on the internet platform to compete with their competitors. They are partnering with experienced digital marketing companies to show their online presence with the help of innovative digital marketing strategies.
You may even wonder why internet marketing is an essential part of your business and how critical it is to the future benefit of your business. Once you read this article, you will understand why digital marketing is important for your business.
Find more statistics at Statista
At present, an average internet user has at least 3 to 5 social media accounts. They spend an average of 2 hours per day on social media. One of the top 10 reasons people say they are using social media to buy products advertised to them. Remember, Social Media Marketing is only a single part of digital marketing.
While one person prefers to read blog articles, another person wants to watch YouTube videos. So the choice of audience is endless in digital platforms. Traditional marketing doesn’t have an audience choice. Most of the people hate receiving promotions flyers in their mailbox or phone calls at an inconvenient time.
The following infographic will provide you with the difference between traditional and digital marketing.
Usual Forms of Digital Marketing
- Website (Showcase of product & services)
- Search Engine Optimization (SEO)
- Content Marketing (Blogs)
- Email Marketing (Campaign Automation)
- Video Marketing (YouTube)
- Inbound Marketing (Webinars)
- Social Media Marketing (Facebook, Instagram)
- Pay Per Click Advertising (Google Adwords, Bing Ads.)
- Mobile Marketing (SMS, MMS, Whatsapp)
- Local Listing (Google Maps)
- Affiliate Marketing
Why Digital Marketing is Important for Your Business?
Now come to the point. Let us evaluate why digital marketing is important and better than traditional marketing also what are the advantages of digital marketing using it for your business.
While having an advertising plan, the budget is important. Usually, small business owners prefer to advertise on digital platforms. Because traditional marketing platforms like radio and television are too expensive for them, consider, you have to place an ad in a local newspaper. The budget will depend on the number of copies they print. If you want to put that ad for a month, that won’t be affordable for you. This is why small business owners mostly depending on digital marketing. A well planned and adequately targeted digital marketing campaign can reach your customers at a much lower cost than traditional marketing.
2. Targeted Marketing
Consider you have an idea to advertise your products and services on a traditional marketing platform such as place an ad in a newspaper, renting billboard space, ad on television, ad breaks on a radio station. Now, think about your targetted audience. There will be a wide variety of audiences, do they have an interest in your products and services? Do they see or listen to your ad? Probably not (Can’t measurable). Here the door opens for digital marketing. You can choose a targeted audience who have already interest in your products and services. So instead of paying who are not interested in your ads, reach those who are likely to become customers.
3. Global Market Place
A startup company can gain more publicity for their ad campaigns in the global internet market place rather than broadcasting on television and radio stations. Most of the TV channels and radio stations are not globally accessible. So digital marketing allows them to show their ad campaigns in any part of the world. Alternatively, a well SEO optimized startup website can rank on the top of the search engine results with specific keywords. So the global market place opportunities are endless, and the small startups are utilizing this opportunity to get their global presence. On the internet, the success stories of startups are abounding within a short period.
4. Inexpensive Customer Research
You have to do some market research before launching your digital marketing campaigns. Fortunately, many freeways and tools are available online to do this. Use the internet as your advantage. You can gain useful information about worldwide customers through Facebook Audience Insights. That can be demographic information such as gender, lifestyle, education level, page likes, interests, purchasing behaviours, household income, and more. Google Alerts can send notifications to you whenever people are posting something about your company or your competitors on the internet.
5. Return over investment
Return over investment or ROI is one of the useful metrics for assessing the growth and downturn of your business. This helps you to determine whether you are making a profit or a loss from your business. Every business owner wants to make a profit from the money they invest. So RIO is a critical fact in marketing even it is in digital or traditional. ROI is not easy to measure in traditional marketing because the audience is broad. How can you confirm that people bought your product after viewing your ad in the newspaper? However, with the help of various tools in digital marketing, ROI is more comfortable to measure but little harder. As you know, digital marketing is a cost-effective method; hence, digital marketing is more likely to get a better ROI rather than traditional marketing.
6. Real-time customer service
The number of consumers and their demands are increasing day by day in the digital world. It is the business owner’s responsibility to fulfil these demands with exceptional customer service. You can win more customers, more sales and more loyalty through better customer experience. Although this practice is followed in traditional marketing, however, it’s potential in digital marketing is enormous. Yes, real-time customer service. With any customer in any corner of the world, your customer service executive or a pre-defined bot system can sell your goods or services and also solve their problems.
7. Multi-dimensional communication
Multi-dimensional communication is another important fact of digital marketing. No matter how large or small your business is, maintaining clear communication with customers and employees is necessary for a successful business. Consider, you are introducing a new product or service from your company. Suppose you have made a landing page for that product or service on your website. Now your target is to get maximum relevant traffic from multiple audiences to this landing page. You can reach them simultaneously through the multi-dimensional communication platforms such as emails, social media, blog posts, paid advertising and many more.
8. Enhance Brand Identity
Branding has been an essential part of marketing since the 1950s. However, customer behaviour has changed. Today’s customers are different from the olds. As mentioned earlier, they spend more time online platforms and media. Therefore, companies should use the digital-first approach to interact with their customers. This will help them get closer to them and thereby enhance your brand identity. You can strengthen your brand identity through your website, blogs, emails, social media posts, videos, and many more ways in digital marketing.
9. Gain trust and loyalty
Developing a healthful customer trust and loyalty is essential for online businesses to succeed. Because they are concerned about privacy and security. There are many things business owners can do to build customer trust and loyalty through digital marketing. You can always get connected with them on social media platforms, offer excellent customer service experience, use loyalty programs, provide multiple payment options and also encourage them to review your products after-sales. Digital marketing gives you many ways to maintain customer trust and loyalty.
10. Measurement and analysis
Measuring and analysing the outcomes of your marketing campaigns is a must. Every marketer is required to analyse that what they are doing is valuable. Because if you not measured, can’t be improved. It’s difficult to measure the success of your traditional marketing campaigns like distribute fliers or place an ad in newspapers. Fortunately, all types of data from digital marketing can be obtained using tools like Google Analytics, Facebook insights, etc.; digital marketers can analyse it and get improved outcomes from their marketing campaigns.
Conclusion on the Importance of Digital Marketing for Your Business
By understanding the importance of digital marketing, you can make the decisions quickly and know which marketing method is suitable and how to apply that to your business. For example, if your company has decided to take advantage of social media network to build the brand identity and reach the target group, you can do it by yourself, or you can hire a well-known marketing company to take care of it. If you want help in your digital marketing strategy that can help to increase your website traffic and boost your conversion rate, drop us a line. We will get back to you.