High Converting Opt-in Pages

The Art Of Creating High Converting Opt-in Pages

The Art Of Creating High Converting Opt-in Pages

Creating high converting opt-in pages doesn’t have to be as challenging as you think.

In fact.

I’ve been able to get up to an 80% opt-in rate on pure cold traffic simply by utilizing the tactics that I’m going to show you in this post.

So are you ready to dive in?


Then let’s get right on into it.

High Converting Opt-in Pages

So there are only a few things you need to focus on which include:

  • What your visitors are going to be getting.
  • The big benefit.
  • And last but least, the call to action.

That’s pretty much all you need, so allow me to break down each section for you.

“What’s In It For Me?”

This is the first thing that you want to let your targeted audience know:

What am I getting?

And the easiest way to let them know what they’re getting is by simply telling them.

Here are a few examples:

  • Free PDF reveals.
  • Free cheat sheet.
  • Free video training.
  • Free video presentation.
  • And so on and so forth.

This section will be at the top part of the page and it’s going to pretty much be the first thing they see if they look from top to bottom.

So what do they see under that?

Let’s move on to the next section.

The Big Benefit

This is actually the most important part of the opt-in page and is something that you were going to want to split test the most.

So what you need here is some hard-hitting copy, and this is going to be a very big benefit when it comes to your targeted audience.

If you’d like to make this as easy as possible for you, here is a formula that you can utilize when it comes to this section.

  • How To Awesome Without Suck

I’ve used this many times and it always seems to get me great results.

Here are a few examples when it comes to this formula in different niches:

  • How to add 50 yards to your drives without swinging faster.
  • How to take 10 strokes off of your game without living at the driving range.
  • How to approach a woman without getting rejected and embarrassing yourself.
  • How to play the guitar like a rockstar without getting expensive lessons.

Do you see what I mean here?

These statements provide a lot of benefits, but also tackle a lot of the objections people have when it comes to accomplishing them.

So when you find an actual headline that you would like to use?

Make sure you come up with multiple ways of saying it.

Here’s an example of one and how you can reword it multiple times:

  • How to make affiliate commissions without spending a dime.
  • How to make affiliate commissions without running paid ads.
  • How to make affiliate commissions even if you don’t have a lot of money.

As you can see this formula also works when it comes to using without or even if.

So when you want to get started you would pick one of these headlines and simply test it out.

That will allow you to split test between multiple headlines and see who the winner is going to be.

Pretty simple stuff right?

So let’s move on to the last section now.

The Call To Action

Keep in mind that this is going to be directly under the headline…

And one more thing before I forget.

You want to make sure that everything that I’ve talked about is above the fold.

So what that means is that when someone arrives on your opt-in page, they should be able to see everything that I have talked about without needing to scroll down

I’ve noticed that if someone needs to scroll down in order to opt in, then there is a good chance that you’re going to miss out on some conversions.


A call to action is simply something like:

  • Click here to get instant access.
  • Click this button to download.
  • Click here to continue.

And as you might have noticed I’m saying “click here” because what you want to do is have a two-step opt-in.

From all of my testing?

Two-step opt-ins have converted much better compared to just having someone enter in their email and then hit a button.

The reason for this is because when they click on a button it’s considered a micro commitment.

That means they are more committed to giving you their email once they see the drop-down box appear.

And remember.

Sometimes people need to be told what to do because they’re unsure of what to do.

I’ve seen it multiple times were on Facebook ads people comment

How can I get my free cheat sheet/PDF/free gift (or whatever it is).

And the funny part is that it says it on the ad itself to actually click on the picture.

You always want to make it as easy as possible for your targeted audience to take action.

Whether that’s going to be to opt-in to enter their e-mail or even make a purchase.

Alright, so we are getting to the end of the post…

So let’s take a look at what you need to create these types of pages.

The 2-Step Sales Funnel

Who says that sales funnels need to be complex?

The best part of this sales funnel is that it only requires:

  • An opt-in page.
  • A thank you page.
  • And then you can follow up through email.

So what can you use to create an opt-in page and thank you page?

There’s obviously hundreds (and even thousands) of choices to pick from.

But for beginners?

You can always start with WordPress.

And then you need some type of autoresponder.

Here are a few options when it comes to your choices:

  • Aweber.
  • MarketHero
  • GetResponse.
  • And of course ConvertKit.

When it comes to picking an autoresponder?

You want to look for:

  • Free trial.
  • The pricing.
  • Good deliverability.
  • And specific features that you might want.

Out of all the choices above?

ConvertKit is a solid pick (IM Nights talks about them here).

So when you think about it?

Getting a simple funnel up and running is not only quick but pretty cheap.

Not too bad when you consider how many leads and sales it can bring you!

Alright, so now that we’ve got that covered, let’s wrap up this post.


Now I understand that this formula sounds extremely simple, but when it comes to high converting opt-in pages?

I have found that the simpler it is, the higher it converts.

  • You can use whatever traffic source you want.
  • You can use whatever sales funnel builder you want.
  • Heck, you can even go in whatever niche you want to.

What matters the most is that you actually test this out and put it into action.

That will allow you to make tweaks to increase your opt-in rate even higher

I hope these tips helped when it comes to increasing your high converting opt-in rate and I want to say thank you for reading.


James Canzanella loves talking about building your online business, especially by using both affiliate marketing and software.